Amber Christine Shaw

The Lip Trend That Sparked a Million Products

As the story goes, Kylie Jenner was ‘over-lining’ her lips to achieve that more plump than ever, matte, nude pout that essentially solidified her spot in pop culture.  She didn’t have many of us fooled that the plump, pucker was actually coming from JUST lip liner, but what she did do was make the matte lip look more popular than ever. In fact, she made it so popular that she caused a shortage of the product when she finally announced what she was using! She was using a lip liner as an all over color to get that trendy, matte look.  BAM! Just like that, Spice from MAC was sold out! 

Love her or hate her, Kylie Jenner made a huge impact on the beauty trends of the last few years. The matte lip look is here to stay, and I for one am a fan. 

Here are some of my favorite reasons to use lip liner as an all over color. 

It tends to lasts longer than regular lipstick

You get more color options when you throw liners in the mix

It gives you a truly matte option

You get 2 uses out of one product! Bonus! Yeah, lip liner is great as an umm…liner, but it gives you that same long wearing, non-feathering color when used as an all over color.   

Check out my video on how to make this look work for you!

Using Lip Liner as a Matte Lippie



How to Apply Falsies Like a Pro

Raise your hand if you’ve ever tried to apply a pair of false lashes for a night out with high hopes of looking like your favorite Kardashian, only to end up looking like a drunken muppet?  Ok, who really knows what a drunken muppet actually looks like but in my head it’s not pretty. You know what I’m sayin!


Here are my favorite tips to make applying falsies a quick and painless process!

Size Matters.  

Not all eyes (or lashes) are created equal. Make sure you trim off the extra length of the strip lashes before applying.  It will save you from looking all kinds of cray.

Be Tacky!

Your glue that is. Some people apply the glue directly to the lash strip.  I like to lay a bit out on my hand so that it gets tacky quicker and I have more control over how much I am applying. Then I take a cotton swab to

Dangerous Curves Ahead.

Curved lashes are SO much easier to apply than when they are straight.  I like to take my new lashes and connect the strip ends to turn them into a little lash crown and get a good curve on ’em.  You can also wrap them around the end of a makeup brush for a few to get that curve going too.

Flip out!

When placing the outer edge of the lash angle it upwards a bit.  When you angle them down or straight they can make your eyes look droopy. Angling them up a tad will open up your eyes and give you more of that sexy look you’re looking for.

Watch my Youtube video to see my tips in action!

How to Apply Falsies Like a Pro





Give the F-word the middle finger…

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Which F-word are you thinking of?

I’m talking about FEAR.  More specifically, Fear of Failure.

You may or may not know this about me but I am lucky enough to be a mentor and coach to over 100 gutsy women in my network marketing business–so on a daily basis, I am speaking with women about chasing their dreams.  One of the biggest surprises that I have run into, over and over again, is how scared we are as women to fail.  Actually, the fact that we are afraid to fail isn’t completely surprising to me, I share those fears too.  But what really blows me away is fact that so many people are so scared to fail that they won’t even try something.  So… you’re telling me that you are SO afraid that you might POSSIBLY fail that you won’t even ATTEMPT to do it…even though it’s something that you WANT.  Wait, what!?!

There is a part of me that understands the idea of this, but it always surprises me that people would chose to live in fear, rather than step out of that and truly push themselves to accomplish amazing things.  I suffer from anxiety and always have, but I have also always instinctively known that when I feel that nag of anxiety and fear set in that I just have to beat it.  I have to win. I refuse to be paralyzed by those feelings. Maybe I’m just too dang stubborn!

The other thing that people tend to forget is, failing does not equal failure. If you’re not failing, you aren’t pushing yourself. Failing is essential for growth.Don’t fool yourself into thinking that by sitting back and not going for what you actually want in life, that you are saving yourself from failing. Failing to try is the biggest example of failure there is. It’s failure by default….and that’s not what makes you grow.

Let’s all make a pact. During this week, when you feel that fear of failing or trying something new, give that fear the middle finger and don’t let it stop you! Push through the fear and be proud that you didn’t let it control you! I bet you’ll like that feeling.




You can have your cake and eat it too 🎂–but please, don’t wear it on your face! 😉


I know you don’t want to walk around with your foundation looking all cakey on that gorgeous face of yours!

Here are some of my top tips for getting that perfectly flawless foundation:

  1. Choose the right type of foundation for the look you are trying to achieve.  There are so many different coverage options it’s insane–get with me if you need help!
  2. Choose the right color foundation–I know a girl who can hook you up 😉
  3. Use the right tools for application.  For the love of God…please don’t use your hands
  4. Apply in layers.  If you need heavier coverage apply it in thin layers.  Don’t go all cray and apply one thick goopy layer. Think nail polish here, ladies.
  5. Prime yo-self! Primer helps fill in fine lines and pores so your foundation doesn’t settle into them.  It also gives the perfect base for your foundation to adhere to, making it last all day!

Check out my video on how to get that perfect, ‘I woke up with this flawless face’ foundation below.



Your Past Does Not Define Your Future

“This does not have to define the rest of your life,” the doctor said as he held my hand and looked into my eyes.  It was 4 weeks after I had lost my first baby Jackson, during my eighth month of pregnancy, completely unexpectedly.  I remember sitting there thinking, “you are so wrong, of course this will define my life. My life isn’t even worth living anymore.”  I mean, how could something like that not define someone’s life?

I had been through my fair share of tough times in my life, just like everyone else, but nothing like this. I knew with every ounce of my being that if I did not fight with everything I had, that I would not make it through this. In the first weeks after leaving the hospital, I was on autopilot.  It was honestly a complete haze for like 3 months.  I wasn’t given much time to deal with my grief because I had to go back to work just 2 weeks after giving birth.  All I remember is forcing myself to get up, go work out, shower, put some makeup on and try to do my job.  I truly don’t know how I did those things, but I did.  I thought that if I looked at myself in the mirror and I didn’t look as terrible as I felt that it would help me get through this. My makeup became a little suit of armor for me.  Something I could put on and go into the world feeling protected.  That might sound crazy but it was true.

In the almost 9 months since losing my son, I have gained perspective.  Something inside me shifted.  It suddenly became so clear to me what I did and did not want in life–what was important to me. I realized that there are no guarantees in life and I didn’t want to waste the rest of my life feeling unfulfilled. I realized that I wanted to be a better person and that I wanted to help someone else going through a rough time in their life. I wanted to make someone feel better, any little way I could.  If I am able help inspire one woman to get through the tough days in her life then that would mean that something positive has come out of my tragedy.

Looking  back on that moment with the doctor, I now understand what he was trying to say.  And I will never forget those words. A tragedy like that most certainly alters the course of your life in a tremendous way, but you have a choice.  You can choose to go down the rabbit hole and let those feelings turn you into a shell of your former self or you can choose to TRY to make something meaningful out of the heartbreak and the struggles.  Trust me–I’m not sitting here trying to say that it won’t be the most difficult battle that you have ever fought but it will be worth it. Take strength from your journey–and if you can’t find the strength quite yet, take some of mine.

In March, I relaunched my journey with Younique.  This time with purpose, passion, determination and a deep understanding of WHY I am on this journey. I’ve been given the gift of mentoring and coaching an amazing, strong and beautiful group of women during the last 5 months.  My goal is to empower them everyday–the crazy thing is by doing that, I gain strength and motivation from each of them everyday.   Remember that everyday you have a choice. Choose to let the hard things in life ruin you or choose to make the hard things in life fuel your passion.

Your past does not define your future.





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